EVENTS · OCTOBER 19–22, 2026 · AMO-102

Marketing Week.

Four days, four themes and 14 sessions with the brands shaping marketing in Puerto Rico and beyond.

DAYS · 4 THEMES

SESSIONS

AI PANELIST

3rd

PLACE AT AMA'S MARKETING WEEK COMPETITION, 2024–25

THE LINEUP

Four days, four themes.

MON · OCT 19

10:00–11:20 AM
Hello Media
The creative side of digital advertising: content, campaigns and strategies that connect beyond trends and algorithms.
11:30 AM–12:50 PM
Red Ventures
The data-driven side of digital marketing: how data, consumer behavior, technology and testing improve decisions.
1:00–2:20 PM
Teleonce
How traditional media evolved for the digital age, bringing together TV, content, social media and advertising.
2:30–3:50 PM
Artificial Intelligence Panel
Board members of the AMA Puerto Rico Professional Chapter on emerging marketing trends, with AI joining as an extra panelist.

TUE · OCT 20

10:00–11:20 AM
SIPI Soda Co. × MORENA Coffee Co.
How two local brands read consumer tastes and trends to create new products and smart collaborations.
11:30 AM–12:50 PM
Olive Garden
Using consumer insight to build a consistent experience, from product and service to customer loyalty.
1:00–2:20 PM
Social Media Workshop
A hands-on workshop on the consumer's "digital palate" and how to create content that earns attention and engagement.
2:30–3:50 PM
Crafting Your Professional Narrative
With Raishmar Carrillo. How image, communication and personal branding shape how you come across in interviews and networking.

WED · OCT 21

10:00–11:20 AM
Visa
How a global brand uses strategy, creativity and branding to turn ideas into experiences that matter in different markets.
11:30 AM–12:50 PM
BMedia
From a creative idea to an out-of-home ad campaign: the strategy and creative process behind ads in physical spaces.
1:00–2:20 PM
Eli Lilly
How creativity, innovation and marketing strategy help position brands in the pharmaceutical industry.
11:30 AM–3:00 PM
Professional Photoshoot
Students booked a paid slot for professional portraits to use on LinkedIn and beyond.

THU · OCT 22

10:00–11:20 AM
ABC
Everything behind entertainment events and experiences: planning, promotion, branding, partnerships and audiences.
11:30 AM–12:50 PM
Aloft San Juan · Distrito T-Mobile
How corporate events are planned and run, combining marketing strategy, logistics and memorable experiences.
1:00–2:20 PM
VRDG Entertainment
The strategy behind entertainment, from concept and promotion to producing experiences that connect artists, brands and audiences.

All sessions took place in room AMO-102 at UPR Río Piedras.

Members hear first about Marketing Week and every conference, workshop and plant tour we host all year.

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