PROGRAMS · COMMUNICATIONS

Telling the story of the fAMAly.

Our Communications team shares the voices, ideas and achievements of AMA UPRRP, and makes our community more visible, personal and relatable on every platform.

FOLLOW @AMAUPRRP WATCH MARKETING MINUTE
Instagram
REELS, STORIES & EVENT RECAPS
TikTok
STUDENT-MADE, ON-TREND
LinkedIn
MEMBER WINS & OPPORTUNITIES
Marketing Minute
OUR OWN SHORT-FORM SERIES

NEW SERIES · EVERY OTHER FRIDAY

Marketing Minute.

A short-form, podcast-style series that breaks down marketing concepts, trends, tools, campaigns and industry topics in about a minute. New episodes drop every other Friday on Instagram and TikTok.

  • Tied to the Theme of the Month. At least one episode each month connects to what we're learning at our conferences.
  • Made with Professional Development. Communications and Professional Development produce the series together.
  • Marketing Minute Reel Competition. In February, members create and compete with their own episodes.

HAVE A TOPIC?

Pitch us an episode.

Members can suggest a concept, trend or campaign they want explained. DM us on Instagram with your idea.

DM @AMAUPRRP

ON INSTAGRAM · @AMAUPRRP

Watch the latest episode.

This space always shows our newest Marketing Minute. Each episode breaks down a marketing concept, trend or tool in about a minute.

  • New episodes every other Friday
  • On Instagram and TikTok
  • Reel Competition for members in February

WHAT WE DO

Every event, every member, every story.

Amplify

Voices & stories

  • Behind the AMA: behind-the-scenes content on the people, prep and teamwork behind our events
  • Internal communications: our e-board Discord, the member chat, a monthly newsletter and a chapter calendar shared with professors
  • External communications: Instagram, TikTok and LinkedIn with one consistent look
Unlock

Ideas through collaboration

  • Production Squad: members trained in photography, video editing, graphic design and publishing
  • Content Days: dedicated shoots each semester for campaigns, events and member features
  • TikTok relaunch: student-centered, trend-relevant content made with Membership
  • Professional Camera 101: a hands-on photography workshop
Reach

Digital impact

  • Instagram growth: Reels, Stories, carousels, member features and event coverage
  • LinkedIn presence: chapter updates, member achievements and opportunities
  • Marketing Minute: our biweekly educational series

THE TEAM

Meet our VPs of Communications.

Ginarelle Bermúdez
VP of Communications · LinkedIn ↗
Adryan Rivera
VP of Communications · LinkedIn ↗
Juan P. Ríos
VP of Communications · LinkedIn ↗
MEET THE FULL E-BOARD

Join the Production Squad.

Learn photography, video editing and graphic design from our Communications VPs, and build a portfolio covering real chapter events.

JOIN AMA