“Nurturing Hearts, Enriching Minds”

For 43 years, the American Marketing Association - Río Piedras has been dedicated to impacting its college community by focusing on professional development and community outreach through real world marketing & consulting work areas; thus, establishing itself as a leading marketing organization.

The American Marketing Association, with more than 320+ active chapters in universities across North America and present in Canada, United States of America, Ecuador and Mexico, focuses mainly on marketing and the exposure of other related disciplines correspondent to the industry.

AMA UPRRP students dancing in a group at ICC 2022

For its part, the University of Puerto Rico Río Piedras chapter was named Top 1 International Chapter of The Year in 2024, as a result of its great performance in the development of students, volunteer work, extracurricular initiatives, networking opportunities, membership activities, internships, and support for the Puerto Rican community. We always thrive while honoring where we came from, being unique, embracing our roots, and always being distinguished by our authenticity and sympathy. Our achievements have been successful due to resilience and hard work.

Our members are nourished with strength and motivation to strive further. Because of this, they are better professionals, marketers, and individuals. Part of being a marketer is having a broad sense of what goes on in the world and being able to relate with other people and their lives in order to fulfill the necessities of our communities and impact their lives. Embracing our place as the most diverse chapter in the AMA we strive to be that voice for all minorities, our members, Puerto Rico, and the Latin community to their fullest potential.

OUR MISSION & VISION!

OUR MISSION & VISION!

Mission

Equip undergraduate students with essential marketing skills and tools to benefit their future. It focuses on practical skills, real-world experience, and personal development, preparing students to become confident and independent marketing professionals and entrepreneurs.

Vision

The AMA UPRRP Chapter aims to cultivate open-minded and visionary professionals. By offering enriching and inspiring experiences, we strive to develop exceptional leaders who will contribute positively to society. We believe our members will be at the forefront of the marketing industry in Puerto Rico and globally, driving progress and innovation.